At ThoughtWorks Wesley managed a globally distributed team of 24 people, on 12 social properties, in two languages. She
provided on-going training on new social properties, social analytics prep for social algorithm changes.
At Workhorse Digital Wesley was in charge of the design department and created all development documentation for our overseas development partner.
At ThoughtWorks Wesley managed all digital and social analytics. She utilizes a unique approach of UTM parameters and link shortening analytics along with 3rd party tracking to help track end to end users and to improve engagement and conversion.
At Workhorse Digital Wesley was partnered with clients to analyze their web metrics to reduce bounces, increase time on site and promote the right mix of products on the homepage.
Wesley has created Integrated campaigns, corporate branding, email templates and interactive banners and website design for companies large and small.
Some of her work has spanned the industries of student
housing, banking, eCommerce, entertainment, oil and gas, and consumer goods. She is experienced with B2B, B2C and some B2G.
If you’re an avid online consumer there is a good chance one of Wesley’s email template designs has landed in your inbox. Working with some of the largest consumer brands Wesley leverages analytics to tailor designs and campaign times based on past results and click through metrics.
In todays marketing landscape it is imperative to retain the same brand experience across mediums and devices. Wesley has worked with top brands to help determine their corporate identity as well as translating those designs into digital formats that retain the same integrity and experience no matter where the consumer is engaging with them.
Every great campaign begins with an idea. Wesley has helped companies craft big ideas and integreat them across the digital landscape into tightly integrated campaigns. Her strong suite is leveraging these ideas across mediums to provide unique experiences tailored to the space.